Slush cocktails and mocktails are the perfect serve to beat the heat in clubs and bars across the globe. There are a number of reasons behind their continued popularity and with summer almost upon us it’s the perfect time to find out exactly why they can heat up sales.
The #Kidult trend
Amongst the pressures of modern life, consumers are increasingly looking for products reminiscent of their youth to provide them with comfort as they evoke fond childhood memories and slush fits the bill perfectly.
There is no question that the vibrant colours of slush offer instant appeal amongst the growing army of Drinkstagrammers who just love to share pictures of attractive, photogenic drinks across social media channels. Whether it’s the luscious red of a Strawberry Daiquiri or the fresh green of a Mojito, they are guaranteed to catch the eye of the most discerning Instagrammer.
The loaded cocktails trend has been around for some time. Experimentation is clearly key here and who doesn’t love giving your cocktail drinker a surprise? We tipped our hats to the cinnamon sticks, mint sprigs and lemon wedge garnishes for generations, but now we expect a whole lot more. Feast your eyes on over-the-top cocktails that are more like a meal, add some unexpected ingredients like carefully balanced burgers, sorbet, oysters or dry ice for a bit of drama. Turn your cocktail slush into something visually beautiful and create even more demand at your venues.
Big Water Content = Big Profits for Vendors
Its high-water content means slush is very appealing to vendors as it offers higher profit margins than other milk-based products in the chilled drinks category, such as shakes or smoothies. Another plus is that they can actually be prepared in a blender without the need to invest in special machinery.
Shaking Up Cocktails
The trend for alcoholic slush cocktails shows no signs of slowing as consumers are looking for added texture and fun from their drink experience. Innovation is vital to stand out from the competition as consumers become more adventurous. They are searching for new and exciting flavours which, contrary to popular opinion, are not always sweet as mixologists increasingly create drier or savoury alternatives too. Bars continue to embrace this trend with a growing number installing slush machines which offer the quickest and most consistent way to serve the perfect cocktail.
A Fun Alcohol-Free Alternative
The rise of the mindful drinker means that consumers are increasingly taking greater control of their drinking habits as they are becoming more aware of how alcohol affects them both physically and mentally and are consciously choosing to consume what they feel is right for them. Mindful drinking is a growing trend with the proportion of adults who say they drink at its lowest ever level as the most recent report from The Office for National Statistics (2017) stated a record 21% of adults said they don’t drink at all. As a result, the low and no-alcohol market is booming with massive growth expected in the coming years as bars, restaurants and retailers increasingly cater for this rapidly growing market.
An alcohol-free slush mocktail is the perfect serve for consumers looking for multi-sensory experiences from their drinks that are both distinctive and memorable and with healthier, fruit-based or sugar free options available, there’s no reason not to indulge.
At Simpsons we offer an extensive range of ready-made cocktail slush syrups. Choose from Pina Colada, Strawberry Daiquiri, Mojito, Blue Lagoon, and Margarita making it easy to create amazing frozen cocktails, mocktails and granitas – simply add a slice of fruit, a sprig of mint and a dash of alcohol if required. Get in touch to arrange samples for your brand or outlets.