Soft Drinks Trends Report 2022

The soft drinks market has ably weathered hard times in recent years. Their versatility, universal appeal and range of price points all help the category to thrive through venue closures and economic downturn.

Soft drinks cover everything from colas and lemonades to tonics, dilutables and fruit juices – all adding up to the UK’s soft drinks market being worth around £13.6bn (British Soft Drinks Association 2021).

Flavour is key to any type of soft drink, whether it’s an energising sports drink to enjoy on-the-go, a premium tonic to be mixed with spirits, or a simple squash to be enjoyed by children and adults alike.

Read our full report for the latest soft drinks trends and flavour ideas and innovations to complement these.