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Simpsons Beverages Cocktail Trends Report 2022

April 12, 2022

As restrictions have eased, people are seeking creative and meaningful experiences to enjoy post-pandemic socialising.

Consumers are craving connection, both from their experiences and their purchases, coupled with mindfulness too – sustainability, innovation and health are all the more important.

These factors have influenced and shaped the forecast trends for cocktails in 2022 – from bold flavours and creative combinations to unique drinking experiences. 30% of UK drinkers say they’re planning to enjoy more premium cocktails this year*.

Download our guide to read about the cocktail and flavour trends to get the measure of for 2022.

*Bacardi Consumer Survey, 2021

Cocktail Trends Report 2022

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