Affordable, portable and versatile – RTD cocktails have all the ingredients to grow.
The category has enjoyed good performance in recent years, suiting changed socialising habits through the pandemic and squeezed budgets more recently.
In our RTD Cocktail Trends report we look at the market drivers that can accelerate the category through 2023, including premiumisation and ethical considerations.
We also explore the ingredients, recipes and flavours best suited to pre-mixed cocktails, from all-natural ingredients and new wine-based creations to simple citrus flavours and aromatic blends.
Read our report for insights and ideas to create category-leading pre-mixed, ready-to-drink cocktails.