Premium Adult Soft Drink Trends Report 2022

Soft drinks are an affordable, accessible and versatile treat, popular with all consumer types.

Covering everything from tonics to cordials, colas and lemonades, and sodas, seltzers and sparkling waters, there’s a wide range of adult soft drinks to easily premiumise with new flavours and tastes. Pressés suit tee-total drinkers while tonics elevate spirits, and flavoured waters work for wellness trends.

With the adult soft drinks market now worth £1.8bn and almost endless possibilities for flavour combinations and target markets, this is a category to take seriously.

Read our Premium Adult Soft Drink Trends Report for ideas to develop innovative or indulgent products of your own.

*Fentimans Market Report 2022