Ready-to-drink cocktails are attractive on every level. Affordable, portable and convenient they work for consumers on-the-go while allowing drinkers to experiment with new flavour combinations, without waste or commitment. They’re on the rise for hospitality venues too, enhancing menus and meeting consumers high expectations.
Now forecasts suggest ready-to-drink cocktails (RTDs) will double their market share of the alcohol sector by 2025 – from 4% to 8%*. By getting creative with combinations and spirit mixers, RTDs are an opportunity to diversify and attract new audiences.
Download our report to read about the spirit mixers set to make things even more exciting.
*IWSR Drinks Market Analysis
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