Milkshake Trends Report 2022

Milkshakes are making the most of their popularity. Catering to all consumer types and branching out into plant-based options too, they’ve become a versatile drink.

Now the dairy drinks category is booming, growing 48.6% in 2021 alone, thanks to milkshakes. They were a go-to as consumers returned to reopening venues after lockdowns, and as they go against other drinks trends for healthy options, freakshakes and hard milkshakes have made the creamy drinks even more decadent. These updates to classic milkshakes have helped to further elevate the category.

Read our Milkshakes Trends Report for creative combinations to try for your brand and target market.