Flavoured Vodka Trends Report 2022

Flavoured vodka isn’t an oxymoron – the neutral spirit is perfectly placed to assume the aromas and tastes of any ingredient to create unique combinations. It is easily blended with all sorts of sweet, savoury and unusual additions. This is seeing flavoured vodka hold a steadily growing market share, making up 15% of the vodka market already. Drinkers are open to increasingly more weird and wonderful flavour combinations too – from retro recreations to marine botanicals and savoury infusions. Read our full report to see which flavoured vodka trends to try in 2022.