Flavoured vodka is in vogue. While white spirits overall are struggling the same as all alcoholic drinks, flavoured varieties of vodka are selling fast.
Established and fresh flavours are elevating the otherwise flavourless white spirit, suiting the rise in cocktail consumption. Berry and tropical flavours lead the charge here, but even salty and asparagus creations are appealing to ever-adventurous drinkers.
Now, trends for health and wellness, sustainability and smaller format offerings will be key to sustaining these stronger sales.
Read our Flavoured Vodka Trends 2023 report for insights and ideas on how to capitalise on opportunities in the flavoured vodka category.