Flavoured Rum Trends Report 2022

Rum is on the rise. Sales of the spirit now top £1bn*, having been the UK’s drink of lockdown through 2020**. Flavoured and spiced versions are leading this, even outselling white rum; demonstrating drinkers’ eagerness to experiment with new rum flavours.

Few spirits boast the diversity of flavour that rum does – from earthy, woody notes to smoother tastes of caramel and vanilla. So it’s ideal to create unique blends for flavoured rum liqueurs or ready-to-drink options. Simple berries, bold botanicals or classic Tiki tastes will all enhance this versatile spirit.

Download our guide for the flavoured rum trends to try in 2022.