All the numbers are adding up for rum…
Sales of the spirit topped £1bn last year, with 29m litres of rum enjoyed by drinkers. And with light, dark, spiced and golden varieties available, there are countless complementary ingredients to enhance and elevate rum flavours.
In our Flavoured Rum Trends 2023 report we look at the category’s growth, opportunities for distillers, and the best flavours for pairing. We also consider the challenges posing all spirits and how drinks brands and manufacturers can overcome these.
Read on for insights into the fastest growing spirits category, and ideas on new flavoured rums.