Flavoured Cider Trends Report 2022

Having taken a bite out of wine and spirits sales in summer 2020, cider is ripe for growth. Fruit ciders and flavoured ciders support this, as they appeal to a wide range of drinkers, and suit changing consumer confidence and behaviours.

With a lower price point and lower alcohol content than wine and prosecco, this ‘bubbly’ is also a viable alternative for drinkers wanting healthier or cheaper drinks. And with a base ingredient suited to all sorts of fruits, spices and botanical additions it can give surprisingly versatile flavours.

Read our report for cider flavours to try out to capitalise on this drinks trend.