The energy drinks market is being reinvigorated.
As growing wellness trends see consumers prioritise long-term vitality over short-term energy fixes, functional drinks are evolving.
Energy drinks brands using natural ingredients, supercharged supplements, and giving back to communities are ticking all the boxes for wellness and sustainability.
And with new consumer groups taking note of the category – from women approaching the menopause to the sober curious Gen Z – there’s plenty of room for new offerings.
Read our latest trends report for insights and ideas on functional, fortified and energy drinks.