Have you heard about the latest trend set to take the UK by storm in summer 2020? The ‘Hard’ or ‘Spiked’ Seltzer is a mix of sparkling water, alcohol and juice or natural fruit flavourings. Combining clean labelling and little indulgence, they are the perfect serve for today’s increasingly health conscious consumers. Ideal for today’s market place where health and wellness is the new ‘premium’.
A Low Sugar Alternative
Sugar tops the list of nutritional concerns amongst the UK population, with 47% of consumers working to minimise their sugar intake (Mintel, 2018). Similarly, people are increasingly informed about the high-sugar content of many mixers, beer, wine and fruit flavoured ciders. With a sugar content of just 1g/100ml and under 100 calories/250ml serving, Hard Seltzers offer a great tasting, lower sugar and lower calorie alternative. Interested in adding Hard Seltzers to your range? Why not get in touch today to arrange samples?
Hard Seltzer or Hard Sparkling Water
Whilst the term ‘Seltzer’ is not widely recognised in the UK marketplace, alternative descriptors such as ‘Hard Sparkling Water’ are being used, giving the consumer an easier understanding of the category. In addition, this builds on the recent popularity of sparkling water within the UK market.
Unisex appeal amongst Millennials
Hailed as the drink of summer ’19 in the US, where its unisex appeal proved key to its success. Its core target audience is body-conscious millennials for whom self-care is a top priority. Read more about the tremendous success of the Hard Seltzer in the US market in our blog.
Popular flavours include lemon, lime, mango and black cherry, whilst more exotic combinations range from apple, ginger and acai berry to elderflower, lemon and mint. At Simpsons our NPD team have years of experience in developing exciting new flavour sensations. Get in touch today.
Lower Duty = Lower Price Point
Good news for UK vendors – the Hard Seltzer is taxed as a beer, unlike ready to drink spirit mixers and cocktails. This contributes to a lower, and more competitive, price point. In addition, they are excluded from the Weights and Measures Act, therefore there is no restriction on serving size, giving countless serving options.
No-Added Alcohol Option
The rise of mindful drinking combined with a record number of adults claiming to not drink at all, means that it makes sense to include a non-alcoholic option to your range. With all the flavour, just none of the alcohol, it’s a soft option your customers will love. Why not check out our blog about ‘The rise of the mindful drinker’ in the UK.
Talk to us about your next project
Simpsons have developed and produced a huge range of syrups for bottlers and brands. These are diluted and mixed with alcohol before packaging. Are you looking to extend into the Seltzer space? Simply let us know which flavours you require and we can arrange samples. After that, we work with you to fine tune your range until you have the perfect product to launch. All nutritional information and specifications are provided. Chat with one of our NPD experts today
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