ready to drink cocktail - Simpsons Beverages served in a cocktail glass over ice

The popularity of ready to drink cocktails continues to grow.  A staggering 10 million people in the UK class themselves as ‘cocktail drinkers’ with demand growing by 10% per year* .  Making fresh cocktails takes time and can be difficult, this is fuelling consumer demand for more convenient, ready to drink alternatives.  Does this sound like an opportunity that your drink brand to capitalize on?


so, what is a ready to drink cocktail?

The ready to drink cocktail (RTD) category offers consumers a taste of affordable luxury.  It comprises a number of variants.  These include premixed cocktails, spirit mixers, mocktails, and hard seltzers alongside traditional alcopops.  That is to say, they offer consumers a broad choice in terms of lower alcohol, reduced calories, and healthier alternatives.


At Simpsons we can make almost any flavour for your ready to drink cocktail range. Supplied as premixed compounds, they contain all the ingredients required to make your drink.  Just add water and mix with alcohol before bottling or canning.  It really is that easy!

Classic flavour combinations include Gin and Tonic or Pink Gin and Lemonade.  However, the market is seeing a host of new and exciting ready to drink cocktail flavours.  This is helping to fuel growth.  Recent launches include the likes of Blueberry and Lime Vodka, Passionfruit Mimosa and Spit Roasted Pineapple Gin Mule.  Consumers are constantly on the lookout for the next big thing, so continued innovation is vital to guarantee your brand stays fresh.  Get in touch today to discuss how we can help your brand stand out from the rest.

No Added Sugar Alternatives Available

Sugar remains a key nutritional concern, with 47% of consumers working to minimise their sugar intake (Mintel 2018).  Now is the perfect time to include no added sugar alternatives in your ready to drink cocktail range.  They have the same ABV, but under half the calories of full sugar varieties, therefore they are ideal for consumers trying to reduce their sugar consumption.  Get in touch today to arrange samples.

brilliant beer cocktails

Quality beer has a variety of subtle flavour notes.  These can be complemented with a choice of fruit flavours to make the ultimate beer cocktail.  Popular flavours include cloudy lemonade, citrus or raspberry.  Simply add to the beer before bottling for the perfect shandy, beer cocktail or radlers.

Have you heard about new Nitro Cocktails?

Carbonated using nitrogen, they have a velvety foam and smooth texture.  This creamy mouthfeel gives the experience of a shaken cocktail.  All without the hassle of preparation!  Nitrogen makes smaller bubbles than traditional carbon dioxide.  This produces a creamier, sweeter taste, without any additional ingredients.  Nitro technology is perfect for use in RTD or ready to drink cocktails.  Simply use a canning plant with nitro carbonation facilities.  Chat to our NPD experts today to find out how easy it is to add nitro-cocktails to your range?

Eyecatchingly Instagrammable

Available in a range of shades and colours, ready to drink cocktails are particularly attractive making them perfect for Instagram.  This helps to fuel their popularity with millennials who are key drivers of the success of the category.

Minimise Waste and Save Money

All our flavours for ready to drink cocktails are supplied as premixed compounds for commercial packing.  This reduces waste, production errors, and the need to manage numerous ingredients.  We manufacture the precise amount of compound required.  You can also choose from a selection of container sizes to suit your manufacturing specifications.  Read more about what makes us different.  Alternatively, get in touch today to discuss your next project or to arrange samples.

*Funkin Cocktails

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Selection of drinks: banana milkshake, cola, flair cocktail and blue raspberry slush


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