The enquiry – To develop a healthy & fruity children’s drink range as highly concentrated 100-1 dilution on a challenging time scale, to meet leading supermarkets standards.
The project – The samples and development team worked together on the brief to develop unique recipes for three popular drinks creating some delicious flavour combinations containing fruit juice: we did in-house taste tests and made sure the New product development team were 100% satisfied before submitting the samples to the client. We had to ensure that we were on budget and on time. These drinks then had to be tested, sampled and approved by the supermarket board before going into production.
The Result – The samples were approved and the 3 recipes went into production, the successful fruity children’s drink range is now stocked on two of the leading supermarkets shelves.
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