GIN MIXOLOGY PROJECT


Gin mixology project

The Brief – A reputable Gin brand steeped in tradition approached Simpsons Beverages, requesting four unique cocktail-inspired flavours for their new pre-mixed bottled Gin range. The idea for the range was stimulated by the creativity of top mixologists they have worked with across the world, as well as the huge commercial opportunity presented by the current Gin boom.

The Project – Our product development experts took the brief and developed a range of exclusive recipes, including a combination of distinctive herbal and botanical forest flavours, inspired by both mixologists and nature alike. The delicious range of Gin cocktails were then tested, tweaked and perfected in our Lab until the customer was thoroughly delighted and the samples were ready for manufacturing. The range of liquid cocktails were then sent to the client’s chosen bottler to be packed into beautiful bespoke aluminium containers with a point of difference.

The Result – This is now a very popular range that is stocked in two of the leading supermarkets and can be purchased online for home delivery.

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