FLAVOURED GIN MIXOLOGY PROJECT


Flavoured gin served with tonic over ice with sliced oranges and lemons

The Enquiry

A reputable Gin brand steeped in tradition approached Simpsons Beverages, requesting four unique cocktail-inspired flavours for their new pre-mixed bottled Flavoured gin range. The idea for the range was stimulated by the creativity of top mixologists they have worked with across the world, as well as the huge commercial opportunity presented by the current Flavoured Gin boom.

Inspired by mixologists & nature

Our new product development experts took the brief and developed a range of exclusive recipes, including a combination of distinctive herbal and botanical forest flavours, inspired by both mixologists and nature alike. The delicious range of Flavoured gin cocktails were then tested, tweaked and perfected in our new product development Lab until the customer was thoroughly delighted and the samples were ready for manufacturing. The range of liquid cocktails were then sent to the client’s chosen bottler to be packed into beautiful bespoke aluminium containers with a point of difference assuring it stood out amongst its competitors.  This is labelled & packed up with the customers branding on, building his brand presence and bringing it to life.

The Result

This is now a very popular Flavoured Gin range & sought after product that is stocked on two of the leading supermarkets shelves and can be purchased online for home delivery.

The growth in the Flavoured gin market shows no signs of slowing in pace as consumers are increasingly demanding more interesting flavours, so continuous innovation is ever more vital.  Act now to ensure your brand is one step ahead of the rest.  Furthermore there is plenty of scope with colourful gins which are courting the millennials with their love for photogenic food & drinks!  At Simpsons our team are experts in creating bespoke flavours for gin brands and liqueurs.  Contact us today to find out how to give your gin brand the edge.

Client confidentiality is very important to us, therefore we don’t claim brand names that we work with.

Watch the Magic Happen

Introducing our latest video

Selection of drinks: banana milkshake, cola, flair cocktail and blue raspberry slush

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