The client required Simpsons Beverages to develop a traditional bottled sparkling soft drinks range that targeted an adult audience. This audience had a shared love of great tasting food and drinks, so the pressure was on to create an outstanding range that was both traditional and able to meet the demands of a discerning, contemporary target market.
Our new product development team worked with the client to develop a bespoke range of sparkling soft drink recipes, which were inspired by the recipes that the clients’ grandmother used to make using natural, healthy ingredients with no artificial colours or flavours. At Simpsons Beverages we helped recreate the memories and tastes of her childhood through combining innovative and exciting flavour creations such as floral infusions, sun ripened cherries, citrus, chilli, plum and many other delicious blends. We researched the best flavour houses to ensure the end result would delight taste buds. We developed samples of the bottled sparkling soft drinks for taste testing and tweaked the recipes as per the client’s feedback, until we were confident that the product couldn’t be any better.
Through working with our experts at Simpsons Beverages, the customers’ vision has become a reality. Sharing our passion and knowledge of great tasting complimentary natural flavours, the range of traditional sparkling soft drinks are now stocked across deli’s, cafes, coffee shops and farm shops across the UK. What’s more, many of the drinks have won great taste awards for the client and were highly commented on by the judges.