Recent trends in the younger demographic have seen them snub alcohol in favour of grown-up soft drinks. Millennials have typically been the first generation to snub alcohol in recent times and have been quickly followed by the Generation Zers, who are turning away from alcoholic, high-sugar expensive drinks in favour of more sophisticated adult soft drinks. With mainstream retailers launching numerous non-alcoholic drinks aimed at adults the opportunity in the market is significant and growing.
The client was looking to develop a premium bottled sparkling soft drink with a target demographic in the age range 18-30
Having worked on similar projects our initial research was complemented by input from the client that allowed us to present a number of flavour options that were inspired by the recipes that the clients’ grandmother used to make, using natural, healthy ingredients with no artificial colours or flavours.
We helped recreate the memories and tastes of her childhood through combining innovative and exciting flavour creations such as floral infusions, sun ripened cherries, citrus, chilli and plum.
These were presented to the client and an agreed flavour was then progressed through our new product development (NPD) process.
Initial samples were produced, blind tested in house and with the client before further iterations meant we arrived at a flavour that was signed off by the client before we progressed into commercial volume manufacture, and despatched in an IBC (Intermediate Bulk Containers) ready for the bottling plant!
The client’s vision and inspiration from his grandmothers’ recipes were turned into reality over a few weeks using our know-how and experience. The outcome was an award-winning adult themed sparkling soft drink that is now stocked across numerous retail and hospitality outlets across the UK.
“With such a simple NPD process and liquid flavour compound that simplified our bottling process, we were able to develop a range of drinks in quick time that also simplified our subsequent process – which saved us time and money!” – Managing Director